Month: August 2013
In our previous post, we discussed the importance of having a portfolio site. This is a site that shows the very best of your work, but a blog is also a great addition to this site.
It is less formal and allows you to keep something of a running journal of current projects. It doesn’t have to be anything fancy, just a simple WordPress (or Blogger or Tumblr, etc.). Blogs require less upkeep than most people think and most major sites have mobile apps which make it even easier to update when on location.
In regards to attracting clients, a blog allows people to see your process and get a feel for you as person. Blogs, unlike Facebook or Twitter, allow you to go into much more detail about jobs or ideas you may have. You can post behind-the-scenes shots, before-and-afters for editing, and sketches or short essays about project ideas you might have. By allowing people to see more of the creative process, they will feel more comfortable in reaching out to you with work.
Finally, you can interact with other photographers online and develop a network of professional contacts.
As always, visit our website to learn how we can fulfill all of your printing needs when the jobs start rolling in.
People like to see what they’re buying, simple as that. Having a portfolio site allows people to see samples of your work and get an impression of you as an artist before ever meeting you.
Website Formatting: The site should be very simple in design as it is there to highlight your photos, not HTML skills. You don’t want some elaborate background distracting the visitor (and potential client) from your work. As a starting point, the site should include the following pages: ABOUT, GALLERY, and CONTACT. You can, of course, add pages like SHOP and BLOG and different categories of work (i.e. Commercial, Travel, Wedding, etc.), but the first three are absolutely critical.
- The ABOUT section should be a short bio about yourself as a professional. You can include details like your hometown, family, etc., but keep those parts brief. You should primarily focus on things like education and experience.
- The GALLERY should show your best work. It doesn’t need to be a chronicle of every job you’ve ever done. It should feature the highlights and exemplify the diversity of your portfolio.
- The CONTACT page is pretty straight forward– list every way they can get in touch with you. While you should have links to your social media sites on every page, emphasize them here.
If you don’t have experience with making websites, don’t panic. There are lots of online resources to help you. Click here for an overview of some of the most commonly used sites.
As always, be sure to visit our site or give us a call at 1-888-756-5447 for all of your printing needs as the jobs start rolling in.
Anyone who has experience printing with design software understands the struggle that is color matching. The LightJet Océ 430 printer uses RGB, but that doesn’t mean it can’t handle your pantone colored image. In fact, we have so much experience working with non-RGB coloring that we have it down to something of a science.
Our wonderful LightJets specialist, Jodi Becker, has years of experience with this machine in particular and has developed several charts showing how pantone colors from various design softwares look when printed on the 430. Using these charts, we can double check an image’s color and compensate where needed to ensure a perfect rendering of your image from screen to paper.
This is just one more way we make your printing experience even easier. For more information on what LightJets+ can do for you, click here or call 1-888-756-5447.