In our previous post, we discussed the importance of having a portfolio site. This is a site that shows the very best of your work, but a blog is also a great addition to this site.
It is less formal and allows you to keep something of a running journal of current projects. It doesn’t have to be anything fancy, just a simple WordPress (or Blogger or Tumblr, etc.). Blogs require less upkeep than most people think and most major sites have mobile apps which make it even easier to update when on location.
In regards to attracting clients, a blog allows people to see your process and get a feel for you as person. Blogs, unlike Facebook or Twitter, allow you to go into much more detail about jobs or ideas you may have. You can post behind-the-scenes shots, before-and-afters for editing, and sketches or short essays about project ideas you might have. By allowing people to see more of the creative process, they will feel more comfortable in reaching out to you with work.
Finally, you can interact with other photographers online and develop a network of professional contacts.
As always, visit our website to learn how we can fulfill all of your printing needs when the jobs start rolling in.