Today we’d like to tackle an topic that is all too often overlooked in the editing process– ICC Profiles. These profiles are essentially look-up tables that describe and define a color space. These profiles allow you to organize your color-management workflow. To utilize this tool, you simply open Photoshop as usual, adjust the file to the desired look, then embed the color profile which will factor in the printer, etc. to ensure your image comes out the way you intended it to.
Now, that was an incredibly simplifies version of ICC Profiles and while we could certainly get into the nitty-gritty detail of it all, our friends over at Dry Creek Photo have already done an amazing post on the concept. Click here to check out their highly detailed, step-by-step breakdown of the process.
Here at LightJets+, we utilize the Adobe RGB 1998 profile and while we are skilled at color-matching, adding this step to the editing process will ensure your images are exactly how you want them.
Still have questions? Give us a call at 770-874-8500 ext 111 or email email@example.com
Print advertising is a thing of the past… right? Not exactly. Print ads can still be an excellent way to get your name out there and draw in business. Given that this is likely one of the most expensive forms of marketing (next to the exhibition, of course), you want to make sure you do it right.
It is very important to make sure you are going after your target audience with your advertising. When placing your ads, make sure they are in speciality or trade publications. Let’s say, hypothetically, that you are a wedding photographer based in Atlanta. Placing an ad for your services in the local paper isn’t a bad idea, but it is seen by a very broad audience and many readers won’t necessarily take note of the ad. Putting an ad in Atlanta Wedding Magazine, however, will likely be more successful in generating leads and actual work.
There is also the issue of print quality to consider. If you place an ad in a local newspaper, it will likely have to be black and white and any images you use will be heavily distorted by the low quality paper and ink. A magazine will allow you more options for image selection as they use higher quality paper and it will likely be in color. That being said, newspaper ads will be significantly cheaper than a magazine ad of the same size.
Finally, be sure to track your expenses in comparison to the number of new leads you get. Don’t just throw money at it and hope for the best. Be smart, run the numbers, and test different publications to ensure you get your money’s worth.
The internet is great tool, but it’s also something of a vast abyss. If you’re trying to build a following in your local market, it is important to get out there and shake some hands. Go to an exhibit or a local art show and pass out your business cards. Don’t just target potential clients either. Building relationships with other photographers and artists is a great way to get referrals. No matter what type of work you do (events, landscape, etc.), being a known part of the local art community is a great way to build your reputation and brand.
An important thing to remember, however, is that you are there to make connections, not sell photos/book shoots. Don’t hijack someone else’s show. Simply engage people in conversations about the art and photography and exchange cards for later contact.
If you need a little inspiration for designing your card, try this awesome article from Photojojo.
As always, visit our website or give us a call at 1-888-756-5447when the jobs start rolling in.
In our previous post, we discussed the importance of having a portfolio site. This is a site that shows the very best of your work, but a blog is also a great addition to this site.
It is less formal and allows you to keep something of a running journal of current projects. It doesn’t have to be anything fancy, just a simple WordPress (or Blogger or Tumblr, etc.). Blogs require less upkeep than most people think and most major sites have mobile apps which make it even easier to update when on location.
In regards to attracting clients, a blog allows people to see your process and get a feel for you as person. Blogs, unlike Facebook or Twitter, allow you to go into much more detail about jobs or ideas you may have. You can post behind-the-scenes shots, before-and-afters for editing, and sketches or short essays about project ideas you might have. By allowing people to see more of the creative process, they will feel more comfortable in reaching out to you with work.
Finally, you can interact with other photographers online and develop a network of professional contacts.
As always, visit our website to learn how we can fulfill all of your printing needs when the jobs start rolling in.
Anyone who has experience printing with design software understands the struggle that is color matching. The LightJet Océ 430 printer uses RGB, but that doesn’t mean it can’t handle your pantone colored image. In fact, we have so much experience working with non-RGB coloring that we have it down to something of a science.
Our wonderful LightJets specialist, Jodi Becker, has years of experience with this machine in particular and has developed several charts showing how pantone colors from various design softwares look when printed on the 430. Using these charts, we can double check an image’s color and compensate where needed to ensure a perfect rendering of your image from screen to paper.
This is just one more way we make your printing experience even easier. For more information on what LightJets+ can do for you, click here or call 1-888-756-5447.
When people think of digital prints, they might assume the images are come out of the printer and that’s it. This, however, is not the case. The LightJet printer (which you can read more about here)is kept in a darkroom and the media is loaded in total darkness. Once the prints have been made, they are unloaded from the printer (again in total darkness) and immediately put through our Colex digital print processor. Here the prints are put through a four step process similar to what prints generated from negatives would go through. The steps are as follows:
- Contrast and density are set in this stage
- silver and silver salts are removed from the paper
- Rinse (x2)
- washes out the remaining chemicals
After being fed through the processor, the prints come out dry and ready to be finished, framed and shipped to you.
What makes the LightJet OCÉ 430 printer so amazing? Well as a company named for the technology, we’d love to explain.
We’ll start with the basics:
- Has a 50 inch wide output
- An apparent 4000 dpi resolution with continuous tone
- Prints at a speed of 465 square feet per hour meaning a full page (50″ x 120″) would take only 6 minutes
Now for the fun part:
- Uses 3 lasers (one for each RGB color) to create true continuous tone photographic imaging
- This allows for the most accurate representation of an images true color and can portray any shade of 68 billion colors.
- Creates perfect life-like, exact-match skin tones
- The silver-halide photographic paper is temporarily fixed within the internal drum while the three laser, which are attached to a rigid I-beam, expose the paper. The paper does not move at all during exposure, which ensures the image is its sharpest and clearest from edge-to-edge.
With this sophisticated technology and a variety of paper media options, LightJets+ can offer truly amazing prints at highly competitive prices (for more, read our Nesting Images post). For more information and sample prints, visit www.lightjetsplus.com or call us at 1-888-756-5447
The “+” in LightJets+ stands for a lot: framing, Tru Vue AR and other acrylic finishings, stand-off systems, a wide range of paper options, and superior customer service. We are now excited to add to this list, latex ink printing on art canvas and watercolor paper for a more fine art look.
Both materials are used in our HP DesignJet L26500 printer which uses latex inks. HP first introduced latex ink in 2008 as an eco-friendly alternative to traditional solvent inks without sacrificing quality and durability. These ink are composed of 70% water and 30% latex polymer and pigment particle additives. While being eco-friendly, these inks still ensure durability and performance with vivid colors and sharp details.