This week, we’d like to kick things off with the hot topic of the moment: Social Media.
There is no way to stress the importance of developing your online presence via social media. This is not to say that you need a profile on every site out there, but you should at least be on the vital three: FACEBOOK, TWITTER, and INSTAGRAM. Social media has given people a whole new way to share their interests and they are never more than an arms length away thanks to smartphones.
Once you have set up your sites, there are just 3 rules to remember.
- Post regularly, but not excessively.
- Even if it’s a quick “Hey guys! Planning a new project soon. Have a great Friday!”, do it. Make sure you put up several posts per week so that your name is familiar with your followers. That being said, don’t clog their mini-feeds with too much content. Think about your own mini-feed. We all have that one friend who posts 30 updates a day and we have all gotten really good and scrolling past them without a second thought. You want your viewers to pay attention to what you post so if all you have to offer is a “Happy Friday!” don’t overstretch it into twenty posts about nothing in particular.
- Use #hashtags intelligently.
- #Hashtags are an amazing way for people to easily search their interests and with the addition of them to Facebook, they are universally useful across all three of the major platforms. Now some people only hashtag one or two keywords while others have 20 tags per post, so the trouble comes in deciding what to hashtag. The important thing to remember here is that you are seeking meaningful ‘likes’ for potential business leads… not winning a popularity contest. If you post a picture of sunset with 30 tags on Instagram, you will probably get a lot of likes– you might even end up on the popular page– but a hundred teenage girls dreaming of their beach vacation probably won’t translate into a meaningful return. Instead, tag the camera you are using, the location of the shot, and some business keywords like your company name and industry.
- Interact with your Followers.
- If someone takes the time to comment on a post, whether it’s a question or not, engage with them. “Amazing pic! I love your work.” is a compliment and should be answered with gratitude. The beauty of social media is that it allows you to be both a person and a business. This is especially important if you are an events photographer.
Now go set up your sites and get posting. Don’t forget to check us out for all of your printing needs as the jobs roll in.
Welcome to 2013, where the iPhone is the most popular camera on Earth and a few social media apps have turned everyone into a photographer. It is no longer enough to merely take brilliant pictures. In today’s market, you must wear two hats: the artist/photographer and the marketer. While it is easy to be cynical about the new challenges smartphones and the internet in general have created for photographers, why not look at the vast opportunities they provide to you and your business? It’s a lot easier than you might think and we here at LightJets+ are eager to help.
We are excited to announce that over the next few weeks, we’ll be discussing some of the best online marketing practices for photographers. Check back on Monday for our first piece on Social Media and like our Facebook for even more updates.