We have already discussed the importance of social media with a focus on the key three: Facebook, Twitter, Instagram. As discussed, these three allow you to grow your ‘fan-base’ or following with the end-goal of acquiring more business, whether that be selling prints or booking weddings. LinkedIn, however, is all about developing a network of industry contacts.
This site can essentially serve as a rolodex of people you’ve worked with as well as a publicly accessible résumé. Once connected, people can endorse your skills and write recommendations for you. In addition to establishing your credibility and building your brand, these connections can be be useful in acquiring new work. For instance, a photographer might need assistance on a shoot or know of some work they are not able to take on, but can refer to you.
Simply put: By connecting on LinkedIn, you establish yourself as a business and make yourself accessible to other professionals.